Building a Design-Driven Corporate Culture by Robert Brunner, Stewart Emery & Russ Hall

Book Review : Building a Design-Driven Corporate Culture

By Robert Brunner, Stewart Emery & Russ Hall

  • Publication Date: 2009-12-15
  • Genre: Management & Leadership

Book Review

This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.

Discover the six core elements of the sustainably design-driven company: the elements of world-class ""experience chain management.""

Six core aspects of a design driven company form the acronym FLAVOR: your mnemonic for easily recalling what to focus on as you strive towards experience chain management. The letters stand for: Flexible, Long-term vision, Authentic, Vigilant, Original, and Repeatable. Now, let's zoom in and explore what these mean and how they must synchronize....

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